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Privacy Policy

We are committed to safeguarding and preserving the privacy of our visitors.

This Policy explains what happens to any personal data that you provide to us, or that we collect from you whilst you visit our site and how we use cookies on this website.

What information do we collect from you?

We collect information about you when you apply for products via our application form or telephone. We also collect information when you voluntarily provide feedback via our contact form, email or telephone. Website usage information is collected using cookies.

The type of information we collect from you during an online application includes, but is not limited to, you: name, current and previous addresses, residential status, date of birth, national insurance number, email address, telephone numbers (home, mobile, work), employment status, income details, bank account and sort code, IP address and device type

We do not collect any personal information from children, or about children, nor do we collect sensitive or special category data

How do you keep my information secure?

Your security and privacy comes first in everything we do; if your data is not secure then it’s not private. We utilise the most advanced security infrastructure and measures to ensure your data is private whilst in transit and at rest. If we share your information to any third parties, we will only do so if we are sure that they maintain the same levels of security and privacy as ourselves.

Why do we collect this information?

We collect this information so that we can process your application and to take steps to introduce you to a lender, broker or alternative solution provider, according to your request, and to comply with certain financial services regulations. The information is required to:

  • Enable us to provide your information to lenders, brokers or alternative solution providers
  • Validate your identity
  • Access your credit history
  • Enable us to contact you regarding your application
  • Help us to find you the most appropriate product(s)
  • Confirm that you can afford the selected product(s)
  • Reduce the likelihood of fraudulent activity or money laundering



To enable us to find you the most appropriate product, and to comply with certain regulations, they will need to share your information with the following third parties, operating as data controllers or data processors:

They may need to share your information for legitimate interests with the following third parties, operating as data controllers or data processors:

  • Debt collection agencies
  • Debt purchase companies
  • Credit Referencing Agencies
  • Credit providers
  • Data aggregation companies
  • Data bureaux
  • Identity and Verification service providers
  • Tracing companies
  • Government agencies
  • LexisNexis Risk Solutions
  • Experian
  • Equifax
  • Call Credit

Not all of the third parties have been named here explicitly due to commercial sensitivity, but an extensive list of where we share your personal data can be provided for free by using the contact details below.

We collect your data and will share it for commercial gain with third parties.  These organisations will have a relationship with you or it may be used where they have a lawful reason, which may include these organisation’s own legitimate interest.  Use includes tracing of individuals, verification and/or validation of the identity of individuals for the purposes of, but not limited to, anti-money laundering regulations, national security, crime prevention and detection, anti-fraud processes, asset recovery and asset reunification.

Our partners with whom we share your information may use it for their legitimate business interests to match applications, carry out fraud checks, carry out research such as analysis of market trends and customer demographics and to customise and develop the product/service which they offer to you or other individuals in the future.

We may also share your information for marketing purposes to third parties offering products and services which we think may be of interest to you, but only if you have given us your explicit consent. You have a legal right to prevent your information being used for direct marketing purposes and can request such action by using the contact details below.

What do we do with your information?

Information that is collected by us may be used in the following ways and will be recorded electronically:

  • Verify identity and credit standing to enable us to consider and process your application for a loan or other products or services.
  • Assess your credit history and confirm your employment details.
  • Collect unpaid loans and debt that may be owed by you to 3rd parties
  • Extract certain information for the purpose of generating statistics for our own internal purposes (including credit and/or behaviour scoring, and market product analysis).
  • Detect, prevent and investigate actual and potential fraud and related activities.
  • Develop, manage, market products and services to meet your needs, contact you for products and services that may be of interest, by companies in our group and other selected third parties outlined in this Privacy Policy
  • Determine your eligibility for different products and services that you may be of interest
  • Contact you in connection with your enquiry
  • Update this website to better meet your needs in the future.
  • Data validation, enhancement, or suppression
  • Tracing, collections and asset reunification
  • and to the extent permitted by law, individual reference or lookup services, by selected ourselves and 3rd parties mentioned in this Policy.

We may also use your information for marketing purposes, outside of providing our services, if you have given us your explicit consent and in accordance with this policy. You have a legal right to prevent your information being used for direct marketing purposes

As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the EEA. By way of example, this may happen if any of our servers, or our third parties’ servers, are from time to time located in a country outside of the EEA. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

Will you send me any communications?

Yes, you could receive two types of communications:

  1. As part of our service we will send you electronic communications (telephone, emails and SMS) relating to the products you’ve requested and relating to any application(s) that you have made. This is a service offered by default, for free and is part of the broking service we provide. You can still request that this communication is stopped using the contact details belowYou may also receive these types of communications from any providers that we introduce you to, dependent on their policy. This communication may continue for the term of your product or service requested to ensure your continued satisfaction
  2. We, and selected 3rd parties, may send you direct marketing communications about other products and services that may be of interest to you. This service is not provided by default, is still free, but will only be provided if you have given us your explicit consent, and only via email. Marketing will be sent within a reasonable period following your consent, this will usually be 6 months, unless further consent or contact is made

You have a legal right to prevent your information being used for direct marketing purposes. You can request this using the contact details below.

Should you require further assistance regarding the prevention of marketing, please see information below:

Postal Marketing – You can opt out of postal marketing by registering with the Mail Preference Service (MPS) at http://www.mpsonline.org.uk/. This is an industry wide service that is administered by the Direct Marketing Association and recognised by the Information Commissioner.

Telephone Marketing – Consumers are able to opt out of all telemarketing activity by registering their details with the Telephone Preference Service (TPS) at http://www.tpsonline.org.uk/. The TPS is similar to the MPS but is administered by the Information Commissioner.

Email Marketing – Unlike Postal or Telephone channels, there is no industry-wide service to opt out of email marketing. Therefore, consumers should always review privacy policies and marketing opt-in check boxes when registering for services or purchasing products online.  Where unwanted email marketing is received, consumers should unsubscribe or use spam filters to prevent future communications.

How long do we keep hold of your information?

The amount of time we hold your information depends on the basis it was provided. Please see the following examples:

  1. If you request that we do not contact you for advertising and marketing reasons, we may still need to keep your information as this would reflect your preferences.
  2. Information is also kept relating to any applications you may enter via our website. This information will be kept for a minimum of six years, which will commence at the end of the relationship. We are required to do so to ensure that if any disputes or complaints are raised, we have your information to enable us to address the complaints or disputes. Your information will be kept purely for business needs.
  3. In order to provide you with a service, we will be required to keep your information for however long this may take us.
  4. Another reason for us to keep information about you is for legitimate business needs (where relevant), so we can comply with the law.

Your data will not be kept indefinitely and will only be kept for as long as is required by legitimate or regulatory needs. When there is no longer a need for your data and there are no regulatory requirements, information will be kept for a maximum of 2 years, purely to assist with auditing. It will then be securely removed.

To request details relating to your personal data retention, please use the contact details below.


How can I access the information you hold about me?

You will be able to access the records we hold about you upon request. We will not charge a fee to provide this information, unless the request is manifestly unfounded or excessive. If you require further copies a fee may apply. To request access to your information please contact compliance@samedayloans.org.uk.

What are my rights?

You have the following rights regarding the processing of your personal data, given to you through legislation:

  1. The right to be informed
    You have a right to be informed about how your personal data is processed in a concise, transparent, intelligible and easily accessible manner, written in clear and plain language, that is free of charge. This is the purpose of this Privacy Policy
  2. The right of access
    You have the right to obtain confirmation that your data is being processed and to have access to that personal data. You can request this using the contact details below
  3. The right to rectification
    You have the right to have your personal data rectified if it is incorrect or incomplete and we must notify any third parties that have been shared your data to do the same. You can request this using the contact details below
  4. The right to erasure
    You have a “right to be forgotten”, or to have your personal data erased and to prevent processing. The right is not absolute and in certain circumstances this may not be possible. You can request this using the contact details below
  5. The right to restrict processing
    You have the right to ‘block’ or suppress the processing of your personal data. This does not stop the storing of your personal data, as it may be required to restrict processing in the future. You can request this using the contact details below
  6. The right to data portability
    You have the right to obtain and reuse your personal data for your own purposes across different services in a safe and secure way, without hindrance to usability. You can request this using the contact details below
  7. The right to object
    You have the right to object to processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling); direct marketing (including profiling); and processing for purposes of scientific/historical research and statistics. You can request this via the contact details below.
  8. Rights in relation to automated decision making and profiling
    You have a right to object to automated decision making, to express your point of view, ask for human intervention, and to be provided with an explanation of the decision with your option to challenge it. The right is not absolute and is not applicable for the entering into a consumer credit agreement. You can request this using the contact details here
  9. The right to withdraw consent
    If you have given us explicit consent to process your personal data you have a right to withdraw that consent at any time, including but not limited to the removal of consent to be contacted by third party marketers. You can request this using the contact details here
  10. The right to lodge a complaint with a supervisory authority
    You have the right to lodge a complaint with us directly and / or with a supervisory authority. In the UK the relevant authority is the Information Commissioner’s Office (ICO). You can find their contact details here: https://ico.org.uk/global/contact-us/

Do you use cookies?

we use cookies to help us analyse the traffic on our site and customer behaviour. Cookies may also be used by our partners to understand marketing and traffic patterns. Whilst visiting our website, any pages you choose to view will download cookies onto your computer. Cookies are a good way of helping us measure and assess our visitors and their own profiles, which then enables us to offer our customers a better service. Although we use cookies as above, we would not store anything that would make you identifiable i.e. passwords or locations, activity relating to finances and also your preferences. We also use customer information in order to help us to see how effective our website is, and also to highlight any improvements we may need to make. This information may in turn be passed to other businesses (third parties) purely for advertising reasons. Please be assured again that this information will not include personal information that can make you identifiable. Most web browsers will automatically accept cookies, however you can change normally your browser settings to prevent automatic acceptance. Please be aware that if you do not accept cookies we cannot guarantee the website will work effectively.